I love reading car reviews. A lot of my friends think I’m crazy for my devotion to car reviews because they think it’s really trashy literature. In their minds, it’s not even literature because it’s basically all about picking apart the features of a product and how can that be literature? Literature, after all, regardless of where they come from, to look into the human condition by living the lives of certain literary characters.

Think War and Peace, Pride and Prejudice, Shakespeare. But believe it or not, if you know how to read automotive reviews, you can pretty much read any kind of product reviews. There is a certain literary style, I’m not going to claim that the latest review about Ferrari is at the same level as James Joyce. But there’s enough literary nuggets there that would guide you on your path to making the right choice.

This is not jus an empty intellectual pursuit, but it’s also very practical because if you know how to read automotive reviews properly, you can pretty much read any kind of product review and end up making the right choice each and every time.

Part of the reason why so many Americans regret their purchasing decisions is the fact that they don’t know how to make sense of the typical product review. They just zero in on the conclusion. They don’t go through the decision process, they couldn’t be bothered by the features. Not surprisingly, when they take the recommendation of the review, they buy something that they don’t need. You see how this works?

You have to be patient enough to read the review the right way. Sure, you are in a hurry to make a decision. I get that but you don’t want to sell  yourself short. At the very least, learn to scan reviews the right way. Pay attention to the features of the product. Be clear on how these features can make your life easier and better. In other words, be clear on the benefits they bring to the table.

How important are the benefits to you? Can you prioritize them? How do they relate to the rest of what you do as well as your lifestyle? How do the features stack up in terms of your financial resources. Keep this in mind. Finally, pay attention to scaling up. Do you see your needs changing anytime soon? They don’t have to change dramatically, mind you. As long as there is going to be some sort of change of plans, you need to be quick on your toes regarding your purchases.

Pay attention to the factors I’ve raised so the next time you read canopy tent reviews or any other type of product review, you will buy the right product. It’s not enough that you zero in on the conclusion. Anybody can do that. Pay attention to the decision making process. Pay attention to what went into the decision that provides solid guidance to you making the right call long into the future.